SKLZ CEO REALIZED THAT THIS OUTDATED WAY OF
FORECASTING WAS COSTING SKLZ AND LOSING SALES,
SO THEY SWITCHED TO AVERCAST
From a classic pro mini hoop to advanced elite training equipment, SKLZ has the products you need to put you ahead of the game. SKLZ products are not only designed for elite athletes, but for the youngest little leaguer just picking up a bat. Their products have been specifically designed to help anyone learn and improve their abilities at whatever level they are. From golf to football, basketball, soccer, and more, SKLZ has the equipment for you.
The SKLZ founders loved living a healthy and active lifestyle full of sports, training, and fitness. They started SKLZ with a variety of licensing agreements with inventors creating cutting edge products. About 6 years ago, SKLZ had invested in developing their own products. Developing the right product for their consumers and the marketplace has caused them to excel even further. They have category leaders that work closely with their consumer base who they are actually selling product to. This allows them to understand and design the perfect product. This major shift has reduced their licensed products down to about 3%.
In addition, SKLZ has two complementary lines of product carried under their brand; SportBrella and Pro Mini Hoop. Taking in to account all of their products, SKLZ has about 350 SKUs which they forecast at a customer level. This detail allows them to manage forecasts for large customers like Amazon, Walmart, Big 5, Dicks Sporting Goods, and more.