Case studies

Markwins International is a world-renowned beauty and cosmetics brand based in Industry, CA. It was founded by Eric Chen in 1984, and since its inception has seen tremendous growth and success, with a presence on four continents, North America, South America, Asia, and Europe. With its corporate offices in London, Washington DC, Hong Kong, Barcelona, and Canada, it continues to excel with millions of customers, myriad brands, and thousands of SKUs.  

Martin Toh, Executive VP of Operations recalls how before switching to Avercast, they were glued to excel spreadsheets and used them to maintain and manage their forecast.  

They were essentially using one excel sheet per brand, which became a hassle and a regular mix-up. They used to aggregate every sheet to reach conclusions. Also, their forecast was based on historical data only; no seasonality, current trends, or external scenarios were taken into consideration. It was highly inaccurate. Switching to Avercast has allowed Martin and his team to accurately predict and foresee the scenarios to fulfill the demand.  

When it comes to business, especially with a global presence, it becomes critical to have less downtime, as it can potentially result in lost sales, revenue, and productivity. Avercast is known for its fast implementation and capacity to reduce downtime through its process of cloud implementation. Martin and his team lauded Avercast for the rapid implementation and ease with which it was done. "It took us less than one month to switch to Avercast," says Martin.  

As for Martin, consumer experience and customer service were essential considerations in selecting the right software. When asked what made him choose Avercast, Martin said the Avercast outstanding customer service played a huge factor.  

Being able to predict accurately while keeping all the situations combined gives you a lot of strength when planning for completing the forecasted demand. As Martin explains, the lead time of Markwins International is around 12 weeks however, for some products, it can be as much as six months. Therefore, the operations team needs to forecast considering every scenario, and Avercast has proper competency in doing that. The software is so easy to use that it does not require any additional training for the users. It enhances visibility and allows you to analyze the value addition more.  

Isn’t it time you analyzed the value Avercast software can bring to your business?